Client
Wrappr
Overview
Wrappr is an independent Toronto-based brand that produces sustainable, reusable gift wraps made entirely from fabric. Each piece is decorated with unique designs created in collaboration with artists. Rooted in the Japanese tradition of furoshiki, Wrappr reimagines gift-giving through a conscious, artful lens.
Client
Wrappr
Industry
Fashion & Accessories
Service
Graphic Design
Textile Design
Print Preparation
Duration
6 Weeks
The Challenge
The task was to develop a winter holiday collection that avoids typical seasonal clichés and symbols. The aim was to create designs that feel festive and emotionally resonant—yet flexible enough to be used across different holidays and traditions.
The Solution
Illustration became the core tool for storytelling. Two distinct compositions were developed, using color, character, and layout to express feelings of warmth, connection, and togetherness. Without relying on conventional holiday motifs, the designs evoke the shared joy and intimacy of festive gatherings.
The Result
The outcome is a versatile and visually compelling collection that captures the spirit of the season while remaining inclusive and reusable year after year.
