Client
Scrapped project
Overview
Dark is the Night is an organic 80% cocoa chocolate—handcrafted with healthy, high-quality ingredients. The brand balances indulgence and wellness, offering a dark chocolate experience that's both rich and nourishing.
Client
Scrapped project
Industry
Food & Beverage
Service
Graphic Design
Social Media
Illustration
Duration
3 Weeks
The Challenge
The goal was to design packaging that reflects the product’s dreamy, nostalgic character while standing out on the shelf. The identity needed to be fun and authentic, appealing to conscious consumers with a taste for storytelling.
The Solution
Illustration was used as the central visual tool to craft a whimsical, dreamy narrative. A carefully selected color palette and balanced composition evoke a sense of warmth and wonder, while reinforcing the chocolate’s artisanal quality and emotional appeal.
The Result
A memorable and engaging packaging design that visually communicates the story, mood, and values of the product.
